This article discusses the \"e-generation�s\" characteristics and the management tools and \r\nmethods capable of handling them. In particular, we take a look at how to get a better grip on \r\nthis generation�s values when faced with the issues of being attractive, recruitment, and \r\nemployee loyalty that many enterprises have to deal with. Much food for thought is offered on \r\nthese topics: establishing a new style of management (giving more meaning, handling the \r\nindividualism/collective paradox, fostering intergenerational management, etc) and adapting \r\nexisting tools (recruitment through social networks for instance);
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